2022 Program Application | Guiding Leaders

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Guiding Leaders 2022

Become a Key Dental Influencer

About the Program

The Guiding Leaders 2022 program is returning again this April to continue the advancement of women leaders in the field of dentistry. Carefully selected, the women invited to attend the six-month program will be given the opportunity to cultivate their leadership skills through in-person instruction, long-lasting relationships and subject experts. Plus, you’ll also earn up to 70 continuing education credits.

Ready to become a key influencer? Complete the application below!

Who Can Apply?

  • Practicing US or Canadian women dentists
  • Practice owners and associates with 5+ years of clinical experience


  • Practice Management
  • Leadership Development
  • Financial Planning
  • Public Speaking
  • Case Presentation and Photography
  • Media and Brand Enhancement

How is Guiding Leaders different from other
leadership programs?

Under the direction of women in the industry, this program focuses on the importance of creating an environment where women can build upon their knowledge of the nonclinical side of dentistry. Each selected participant will also receive an executive training coach to help improve their own practice and leadership skills.

Where does the program
take place?

All Guiding Leaders sessions will take place at the new Glidewell Clinical Education Center in Newport Beach, California. Utilized for courses, labs and trainings, this state-of-the-art education center is just five minutes away from John Wayne Airport. We hope to see you soon!

Why Apply?

  • Gain insight from experts in the field

  • Earn up to 70 continuing education credits

  • Explore the latest business techniques to grow your practice

  • Receive Executive Leadership Coaching

  • Build a strong network of dental professionals

  • Participate in Mentoring Groups

Course Curriculum

Course Description

In this online meet and greet, selected participants will be able to socialize with their fellow Guiding Leaders and ask any questions they may have about the program. Details about the program’s courses and schedule will also be provided in this webinar.

Course Description

In this two-day, instructor-led session, you will learn how to apply the four skillsets of an outward mindset: self-awareness, mindset change, accountability and collaboration. The result is a dramatic and sustained improvement in your levels of collaboration, accountability, revenue growth, market share and profitability. The course will utilize videos, individual and group exercises, and one-on-one sharing that will show you how to implement an outward mindset into your dental practice. 

Jo Schaeffer

Presented by Jo Schaeffer

Jo Schaeffer has experience teaching business and management classes as well as highly technical topics to audiences as diverse as c-suite executive teams to inner-city youth. Her professional background also includes senior leadership roles in manufacturing and technology and speaking experience with large organizations like NASA, the United States Air Force, Intuit and Nike.

Course Description

Learn how to manage your business financially with the foundations of business management. Then, you will receive one-on-one support from a finance coach to go over your books and provide personalized advice. 

Presented by Jennifer PearcE and Dentist Advisors

Jennifer Pearce

After serving as a practice administrator for 18 years, Jennifer Pearce sought to understand more about the dental office. She then co-owned several successful dental practices and now has a clearer understanding of how relational dentistry can benefit practices in today’s challenging environment. Her goal is to help dental professionals better understand overhead, DSO introductions, insurance intrusion and the importance of a great dental team.

Ryan Isaac

Cofounder of Dentist Advisors and host of The Dentist Money Show, Ryan is a trusted CFP® to dentists across the country. As a regular speaker at dental events nationwide, Ryan shares his expertise in portfolio management, debt reduction, tax management, retirement plans, profit-sharing plans and insurance.

Matt Mulcock

Matt is a CFP® professional who provides guidance for dentists within the context of their overall financial picture. Matt’s expertise includes portfolio construction, investment management, retirement plans, insurance, debt management and tax reduction

Amanda Bateman

Amanda is a CFP® with a deep understanding of investment strategies and the holistic nature of effective planning. At Dentist Advisors, Amanda gives her top-tier institutional experience a personal touch as she helps dentists reach their wealth-building potential.

Jake Elm

As a financial advisor at Dentist Advisors, Jake provides dentists with fiduciary guidance related to investments, debt, savings, taxes and insurance. Jake is a CFP® and works closely with other advisors to improve investment management processes.

Taylor Sutterfield

Taylor is a CFP® and works as a financial advisor at Dentist Advisors. Taylor specializes in providing dentists with fiduciary guidance related to investments, debt, savings, taxes and insurance.

Lauren Kearl

At Dentist Advisors, Lauren manages training for associate advisors and supports the financial planning team through the onboarding of new clients and ongoing client data management. With a passion for personal financial services, Lauren has a solid foundation in helping dentists achieve process-driven financial health.

Jess Reynolds

Jess initiates, nurtures and strengthens Dentist Advisors’ co-marketing relationships with dental industry influencers. In addition, Jess connects Dentist Advisors’ team of advisors with event and industry speaking opportunities.

Course Description

In this two-day, instructor-led session, you will learn how to become an effective speaker, presenter and leader. Topics range from the art of narration to reputation management and personal branding. You will receive coaching and personalized attention that will elevate you from pitching your dental practice to being a thought leader on the global stage. 

Presented by Deborah Shames and David Booth

Deborah Shames

Deborah is the co-founder of Eloqui and specializes in working with female executives and leaders, coaching them to identify their strengths and utilize their authentic voice to drive business. Deborah is the author of “Out Front: How Women Can Become Engaging, Memorable, and Fearless Speakers,” and she is an active keynote speaker for women audiences.

David Booth - Guiding Leaders

Using techniques derived from his experience as a director and award-winning performer, David empowers modern business professionals to be effective communicators. He is a co-founder of Eloqui, a business communications company, which utilizes the latest neuroscience research to teach business professionals how to be memorable communicators.

Course Description

Participants will learn how to build a true culture of values, mission and purpose that will guide their practice now and in the future. We’ll take a deep dive into the most important practice measurements and systems, what they mean and how to reach higher-level targets. This will be followed by education on topics such as customer service, how to design a 5-year strategic plan and the comprehensive new patient experienceincluding live roleplays. Attorney Gary Pritchard will join us to review employment laws, the changes employers are being faced with and the reason employee retention is as important as patient retention.

Presented by Dr. Roger Levin, Angela Pickett and Gary Pritchard

Dr. Roger Levin

Dr. Roger Levin is the CEO of Levin Group, Inc., a leading dental management consulting firm. Founded in 1985, Levin Group has worked with more than 30,000 dental practices. Dr. Levin is one of the most sought-after speakers in dentistry and is a leading authority on dental practice success and sustainable growth. He is a graduate of the University of Maryland School of Dentistry, and has authored 65 books and more than 4,000 articles on dental practice management and marketing.

Angela Pickett

Angela Pickett is the vice president of consulting for Levin Group and speaks to dental professionals on a national level. She has been speaking and consulting with dentists for over 35 years, 27 of which have been spent working directly with Dr. Levin and Levin clients. In her varied and continually expanding roles, she has helped thousands of dentists and their staffs improve their practices and their lives.

Gary Pritchard

Gary Pritchard received his law degree from Loyola University New Orleans College of Law, and went on to serve as general counsel for Clayton Homes, Inc., a Berkshire Hathaway Company, and Fleetwood Enterprises, Inc., a Fortune 500 Company. As a board-certified trial lawyer, Gary was a managing partner for Pritchard & Hanszen in Houston, Texas, and holds active law licenses in Texas, Arizona, Tennessee and California. Gary is currently one of the in-house labor counselors for Glidewell, where he has been integral in instituting policies that protect both employees and the company.

Course Description

This course will review how photography can increase case acceptance, improve communication with your lab and grow your business. Dr. Barrett will demonstrate ways to present photo cases to patients and fellow dental peers through mediums like social media. He will also give a breakdown of the most cost-effective equipment for capturing the perfect photo. Bobbie will review the capstone project expectations and provide ideas on how to create them.
Presented by Bobbie Norton and Dr. Steven Barrett
Bobbie Norton
BOBBIE NORTON Bobbie Norton started her career in dentistry as an RDA 25 years ago and uses her experience in dental surgery, orthodontics and prosthodontics to facilitate valuable relationships with industry partners at Glidewell. Her role as director of strategic partner relations is built on more than a decade of service at the company, with previous experience as the managing editor of Chairside® magazine and the project manager for clinical affairs. Today, Bobbie works closely with key opinion leaders and company partners to orchestrate essential programs like the annual Glidewell Symposium and Guiding Leaders.
Dr. Steven Barrett
Steven Barrett, DDS
Dr. Steven Barrett earned his DDS from Case Western Reserve University School of Dental Medicine and shortly after joined the U.S. Navy, where he served for three years. In 1991, he joined Greenberg Dental & Orthodontics, a private group practice now with over 80 locations in Florida. Currently the clinical director and a senior partner with the group, he uses his 30 years of experience practicing restorative dentistry to organize the group’s in-house continuing education program, lecture at dental schools and provide one-on-one mentorships throughout the state.

Course Description

In this course, we’ll discuss the creation of your personal brand and how to leverage social media to establish your online presence. You will learn to create a marketing strategy using different online marketing channels and a robust local strategy to stay in touch with your current patients as well as new ones. Participants will also gain a new perspective of online reviews and how to use them to grow their dental practice.  

Presented by Behtash Moojedi and Stephanie Giron

Behtash Moojedi, MBA

Behtash is a seasoned marketing expert who specializes in global digital marketing. He is experienced in digital marketing and SaaS product development across multiple industries, including manufacturing, retail trade and financial services. He has a passion for helping businesses grow their digital footprint across the competitive landscape.

Stephanie Giron

Stephanie Giron is a passionate social media expert with an emphasis on B2B marketing. She has experience working in dental marketing, international media, insurance and mortgage. She specializes in creating engaging content strategies, devising effective paid media campaigns and bridging the gap between companies and their customers.

2023 Program Interest Form

Are you ready to get started with your own Guiding Leaders journey?
Fill out the form below to be notified when the upcoming 2023 program application opens.

Apply Today

For future developers: This was the 2022 Guiding Leaders program application. Delete this block if re-using this section lol. Peace & blessins, Caity 


Glidewell is proud to sponsor your program fees, mentoring lessons and on-campus meal expenses. Please note that airfare and lodging will not be covered.

Glidewell Education Center is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. 

Glidewell Education Center designates this eight-course program for up to 70 continuing education credits.

AGD 550 Practice Management & Human Relations. AGD 138 Dental Photography.

Glidewell Education Center
Nationally Approved PACE Provider for FAGD/MAGD credit.
Approval does not imply acceptance by any regulatory authority, or AGD endorsement.
3/1/2021 to 2/29/2024.
Provider ID# 216789