Friday’s course will go over the Guiding Leaders’ capstone project as well as the best ways to present case photos in lectures, articles and to their patients. Saturday’s course will review personal branding techniques and how to leverage social media to support their reach.
PRESENTED BY BOBBIE NORTON AND DR. STEVEN BARRETT
BOBBIE NORTON
Bobbie Norton started her career in dentistry as an RDA 25 years ago and uses her experience in dental surgery, orthodontics and prosthodontics to facilitate valuable relationships with industry partners at Glidewell. Her role as director of strategic partner relations is built on more than a decade of service at the company, with previous experience as the managing editor of Chairside® magazine and the project manager for clinical affairs. Today, Bobbie works closely with key opinion leaders and company partners to orchestrate essential programs like the annual Glidewell Symposium and Guiding Leaders.
STEVEN BARRETT, DDS
Dr. Steven Barrett earned his DDS from Case Western Reserve University School of Dental Medicine and shortly after joined the U.S. Navy, where he served for three years. In 1991, he joined Greenberg Dental & Orthodontics, a private group practice now with over 80 locations in Florida. Currently the clinical director and a senior partner with the group, he uses his 30 years of experience practicing restorative dentistry to organize the group’s in-house continuing education program, lecture at dental schools and provide one-on-one mentorships throughout the state.
